na

Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
Mar 28, 2025
Vinita Bhatia

Can nostalgia-powered marketing make Yas Island India’s go-to getaway?

INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Jab we ‘Met’ Shah Rukh Khan

3 Jab we ‘Met’ Shah Rukh Khan

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

JioStar launches influencer marketing platform JioStarverse

5 JioStar launches influencer marketing platform JioStarverse

India’s six-pack makes Cannes Lions shortlist jury cut

6 India’s six-pack makes Cannes Lions shortlist jury cut

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

GroupM restructures across Asia, Indonesia leadership impacted

8 GroupM restructures across Asia, Indonesia leadership impacted

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

9 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

WPP eyes India for growth as global revenue faces headwinds

10 WPP eyes India for growth as global revenue faces headwinds