mike yershon
Dec 05, 2017
Dave Trott's blog: Targeting versus signalling
The author brings out the importance of 'context' and explains how brands ignore that on digital
Jun 13, 2016
A view from Dave Trott: Think even bigger
Media isn’t about number of impressions, says the author, but the power of the impression you make
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
