mad films

Jul 14, 2010

Wynncom gets star power for new campaign

Wynn Telecom has signed on Saif Ali Khan and Bipasha Basu as its brand ambassadors. The duo can be seen in two new TVCs, that depict activities they indulge in during the course of a day in their lives, and relates them to product benefits of the phones - such as hitting the gym (which is connected to the long-lasting battery life of the phone) and attending a function (which talks about how the stars love to stay connected to their fans and friends through social networking).

Aug 28, 2008

Reliance ADAG unveils 'BIG' campaign

Reliance ADAG has rolled out an integrated campaign to support the launch of its DTH Satellite TV service, BIG TV. Developed by Mudra and built around the creative concept, 'Life isn't for living small', the teaser TVC features eight brand seeders including Smriti Irani and Saakshi Talwar , protagonists from leading soaps on TV. The spot opens with the spokespeople letting the people know that entertainment is going to change forever -- "Kuch bahut BIG hone wala hai".