longform content
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Oct 08, 2025
India’s video split: Short clips surge, long form holds ground
As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both together.
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Sep 24, 2024
OML’s new CEO eyes global growth by riding on long-form content and AI-driven innovation
In an exclusive conversation with Campaign, Tusharr Kumar explains the importance of a long-tail content strategy, the future of OTT platforms in India, and crafting ideas that caters to varied audiences.
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