logan

Saatchi & Saatchi creates new TVCs for Mahindra Logan
Jul 19, 2010
Raahil Chopra

Saatchi & Saatchi creates new TVCs for Mahindra Logan

Mahindra Logan has launched an ad campaign with a new brand positioning strategy that focusses on two needs of Indian car consumers: mileage and space. Saatchi & Saatchi has conceptualised the campaign that also has a new tagline "Logan loves India".

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

IndiGo Airlines opts for online creative pitch

1 IndiGo Airlines opts for online creative pitch

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Reckitt Benckiser puts Durex creative duties up for pitch

3 Reckitt Benckiser puts Durex creative duties up for pitch

Is KFC set to part with Ogilvy India?

4 Is KFC set to part with Ogilvy India?

Over 70% of brands are investing in influencer marketing in India, says new EY report

5 Over 70% of brands are investing in influencer marketing in India, says new EY report

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

6 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Jindal Steel celebrates the grit of India in new campaign

7 Jindal Steel celebrates the grit of India in new campaign

Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

8 Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

MediaMonks India sees more senior leaders exit

9 MediaMonks India sees more senior leaders exit

Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

10 Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’