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India’s Gen Z and young Millennials prioritise digital: Study
7 hours ago
Campaign India Team

India’s Gen Z and young Millennials prioritise digital: Study

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

TV broadcasters' margins to grow 3% by 2027: Study
Mar 18, 2025
Campaign India Team

TV broadcasters' margins to grow 3% by 2027: Study

The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.

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