laughter

Humour isn’t a gag — it’s a growth lever
Jul 30, 2025
Nikhil Rao

Humour isn’t a gag — it’s a growth lever

In a hyper-serious ad world, playful brands are earning trust, dopamine—and disproportionate attention.

Opinion:Why laughter is the best lubricant for creativity
May 20, 2011
Vinay Kanchan

Opinion:Why laughter is the best lubricant for creativity

Vinay Kanchan is a brand consultant and author of 'The Madness Starts at 9'

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