knowledge process outsourcing

Jun 09, 2008

Pranesh Misra: Life after Lowe

After 28 steady years with the company, Lowe’s Pranesh Misra has put in his papers. Misra, who is currently global director, marketing and accountability, Lowe Worldwide is leaving to pursue entrepreneurial interests. He is in the process of setting up a knowledge process outsourcing (KPO) venture to be titled Brandscapes, which has been registered as a private limited entity in India and is getting registered as Brandscapes Worldwide in USA, UK and Singapore.