Today I am a guest of Premsela, which is the Dutch Government's platform for design. While the BNO is the association for Dutch designers, Premsela represents the government. Today is a day of eclectic encounters. I am about to meet people who are a part of the broad definition of design but not in the strict sense that readers of Campaign India would be prone to read. Safe to say, you've been warned.
Most of Adland would be familiar with Kesselskramer, the Netherlands based agency known for its provocative and controversial campaigns, besides being famous for being housed in an old dilapidated church. Catch excerpts from an interview with Kesselskramer’s founding partner Eric Kessels about what defines the culture at his agency.
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