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Jun 27, 2025
'If it doesn’t entertain, don’t even enter': Valerie Madon on films, humour, and the power of purpose at Cannes Lions
Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.
Apr 29, 2013
VIDEO: Kate Stanners, Saatchi & Saatchi London, and jury chair, Outdoor, D&AD
WATCH Stanners, creative partner, Saatchi & Saatchi London, talk about the entries this year and some innovations that impressed her.
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