john mathew
Tequila\India strengthens Mumbai operations
Tequila\India, TBWA\India's integrated marketing services arm, has strengthened its Mumbai operations. The agency has recently appointed Vinod Vijaykumar as senior general manager. Vijaykumar (pictured, left) has been promoted from the post of general manager, south with additional responsibility of the west region.
SABMiller taps TEQUILA\India for Indus Pride
SABMiller has brought TEQUILA\India on board to activate a multi-city consumer connect programme, ‘Passion Hour’, for its recently launched beer brand: Indus Pride.Built around the creative concept, ‘Be passionate about anything that means a lot to you’, the programme involves consumers taking ‘Passion Tests’ in large format bars by answering questions about Bollywood and Cricket. Every right answer wins a pint of Indus Pride beer.
Tequila\India appoints John Mathew as managing director
Tequila\India has promoted John Mathew to the post of managing director. Mathew will also continue to be the national creative director of the agency.Mathew has over 20 years of experience, having worked with several agency groups, including MAA, Leo Burnett, Mudra and TBWA\India at various levels in the creative department. He has also headed creative teams in web design and usability, in India and abroad.
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