Conceptualisation is an increasing part of the agency model. But agencies must come to terms with data to remain valued partners.
The announcement was made by Irwin Gotlieb, global chief executive officer, GroupM, who now steps up to the position of chairman of GroupM
So says Group M's Global CEO Irwin Gotlieb in a freewheeling conversation with Campaign India editor Anant Rangaswami, when he spoke about global and local trends and challenges.
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