ipsos
From milk runs to makeovers: India’s subscription shift
India’s $10.34 billion subscription economy is redefining access, convenience, and consumer behaviour—spanning essentials, indulgences, and ownership-free living.
Financial decisions flip digital: Reels, chats, and creator trust
A Meta-Ipsos study reveals Instagram, WhatsApp, and creators now dominate India’s financial product journeys, reshaping marketing and purchase behaviours.
Ipsos launches Creative|Spark AI in India
The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.
Women comprise 47% of India's online shoppers: Ipsos study
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30
90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.
Towards ethical and responsible use of AI
Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.
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