ipsos

Ipsos acquires audio watermarking technology company Intrasonics
Apr 13, 2021
Campaign India Team

Ipsos acquires audio watermarking technology company Intrasonics

Move marks Ipsos’ strategy aimed at increasing expertise in digital audience measurement

Opinion: Hedonism — the new avatar of the Indian consumer
Feb 25, 2021
Punit Mittal

Opinion: Hedonism — the new avatar of the Indian consumer

The author states that its okay for the Indian consumer to self-indulge, as, after all, you live only once

Opinion: Opportunity in crisis
Jan 04, 2021
Krishnendu Dutta

Opinion: Opportunity in crisis

The author explains how consumers reacted to FMCG companies launching new products in 2020

Sandeep Ghosh joins Ipsos as executive director
Nov 03, 2020
Campaign India Team

Sandeep Ghosh joins Ipsos as executive director

Moves from Karvy Insights

Opinion: Kya hum atmanirbhar ho sakte hai?
Jul 15, 2020
Jeevika Kapadia

Opinion: Kya hum atmanirbhar ho sakte hai?

The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.

Opinion: Parkinson’s Law and its effects on team productivity
Feb 14, 2020
Anthony Dsouza

Opinion: Parkinson’s Law and its effects on team productivity

Agencies can get grip and increase efficiencies by rejigging the levers

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