The author explains how consumers reacted to FMCG companies launching new products in 2020
Moves from Karvy Insights
The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.
Agencies can get grip and increase efficiencies by rejigging the levers
AI based nudges would be even more powerful levers to modify behaviour
The author talks about how to achieve a mindset change for sustained behaviour
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