Move marks Ipsos’ strategy aimed at increasing expertise in digital audience measurement
The author states that its okay for the Indian consumer to self-indulge, as, after all, you live only once
The author explains how consumers reacted to FMCG companies launching new products in 2020
Moves from Karvy Insights
The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.
Agencies can get grip and increase efficiencies by rejigging the levers
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