Feb 14, 2020

Opinion: Parkinson’s Law and its effects on team productivity

Agencies can get grip and increase efficiencies by rejigging the levers

Jan 14, 2020

Opinion: Cyber coaxing - nudge strategies in the age of AI

AI based nudges would be even more powerful levers to modify behaviour

Nov 14, 2019

Opinion: Nudges do not work for changing deep seated human behavior

The author talks about how to achieve a mindset change for sustained behaviour

Jul 29, 2019

Opinion: The partial rebound

An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning

Jul 11, 2017

Opinion: How to unlock influence?

What are the key factors that unlock influence and what separates the most influential brands from the rest?

Dec 14, 2016

Pampers spotlights fathers' care for infants, says #ItTakes2

Watch the film conceptualised by L&K Saatchi & Saatchi