ipsos
Jan 04, 2021
Opinion: Opportunity in crisis
The author explains how consumers reacted to FMCG companies launching new products in 2020
Jul 15, 2020
Opinion: Kya hum atmanirbhar ho sakte hai?
The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.
Feb 14, 2020
Opinion: Parkinson’s Law and its effects on team productivity
Agencies can get grip and increase efficiencies by rejigging the levers
Jan 14, 2020
Opinion: Cyber coaxing - nudge strategies in the age of AI
AI based nudges would be even more powerful levers to modify behaviour
Nov 14, 2019
Opinion: Nudges do not work for changing deep seated human behavior
The author talks about how to achieve a mindset change for sustained behaviour
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
