ipsos
Apr 13, 2021
Ipsos acquires audio watermarking technology company Intrasonics
Move marks Ipsos’ strategy aimed at increasing expertise in digital audience measurement
Feb 25, 2021
Opinion: Hedonism — the new avatar of the Indian consumer
The author states that its okay for the Indian consumer to self-indulge, as, after all, you live only once
Jan 04, 2021
Opinion: Opportunity in crisis
The author explains how consumers reacted to FMCG companies launching new products in 2020
Jul 15, 2020
Opinion: Kya hum atmanirbhar ho sakte hai?
The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.
Feb 14, 2020
Opinion: Parkinson’s Law and its effects on team productivity
Agencies can get grip and increase efficiencies by rejigging the levers
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