Apr 13, 2021

Ipsos acquires audio watermarking technology company Intrasonics

Move marks Ipsos’ strategy aimed at increasing expertise in digital audience measurement

Feb 25, 2021

Opinion: Hedonism — the new avatar of the Indian consumer

The author states that its okay for the Indian consumer to self-indulge, as, after all, you live only once

Jan 04, 2021

Opinion: Opportunity in crisis

The author explains how consumers reacted to FMCG companies launching new products in 2020

Jul 15, 2020

Opinion: Kya hum atmanirbhar ho sakte hai?

The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.

Feb 14, 2020

Opinion: Parkinson’s Law and its effects on team productivity

Agencies can get grip and increase efficiencies by rejigging the levers