ipsos

Jan 31, 2025

Women comprise 47% of India's online shoppers: Ipsos study

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

Jan 23, 2025

Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30

90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.

Jan 08, 2025

Towards ethical and responsible use of AI

Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.

Dec 03, 2024

Ipsos confirms Kantar Media takeover talks

The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.

Nov 13, 2024

Indian consumers voice rising fear about tech ruining lives: Study

As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.

Sep 26, 2024

Ipsos’ new Consumer Voice offers direct video access to consumers

Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ensuring tailored engagement with respondents.