The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.
Agencies can get grip and increase efficiencies by rejigging the levers
AI based nudges would be even more powerful levers to modify behaviour
The author talks about how to achieve a mindset change for sustained behaviour
An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning
What are the key factors that unlock influence and what separates the most influential brands from the rest?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins