ipsos
Opinion: Kya hum atmanirbhar ho sakte hai?
The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.
Opinion: Parkinson’s Law and its effects on team productivity
Agencies can get grip and increase efficiencies by rejigging the levers
Opinion: Cyber coaxing - nudge strategies in the age of AI
AI based nudges would be even more powerful levers to modify behaviour
Opinion: Nudges do not work for changing deep seated human behavior
The author talks about how to achieve a mindset change for sustained behaviour
Opinion: The partial rebound
An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning
Opinion: How to unlock influence?
What are the key factors that unlock influence and what separates the most influential brands from the rest?
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