ipsos

Opinion: Parkinson’s Law and its effects on team productivity
Feb 14, 2020
Anthony Dsouza

Opinion: Parkinson’s Law and its effects on team productivity

Agencies can get grip and increase efficiencies by rejigging the levers

Opinion: Cyber coaxing - nudge strategies in the age of AI
Jan 14, 2020
Amit Adarkar

Opinion: Cyber coaxing - nudge strategies in the age of AI

AI based nudges would be even more powerful levers to modify behaviour

Opinion: Nudges do not work for changing deep seated human behavior
Nov 14, 2019
Kumud Ghoshal

Opinion: Nudges do not work for changing deep seated human behavior

The author talks about how to achieve a mindset change for sustained behaviour

Opinion: The partial rebound
Jul 29, 2019
Anthony Dsouza

Opinion: The partial rebound

An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning

Opinion: How to unlock influence?
Jul 11, 2017
Parijat Chakraborty

Opinion: How to unlock influence?

What are the key factors that unlock influence and what separates the most influential brands from the rest?

Pampers spotlights fathers' care for infants, says #ItTakes2
Dec 14, 2016
Campaign India Team

Pampers spotlights fathers' care for infants, says #ItTakes2

Watch the film conceptualised by L&K Saatchi & Saatchi

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