ipsos
Ipsos’ new Consumer Voice offers direct video access to consumers
Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ensuring tailored engagement with respondents.
India ranks No 2 in consumer confidence for September ’24: Study
11 countries obtain a National Index score of 50 and above in the latest LSEG-Ipsos Primary Consumer Sentiment Index report.
Prescription for success: How marketing is revolutionising India's healthcare industry
Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.
Low awareness among Indians about generations’ labels and their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities.
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India tops global consumer sentiment index: LSEG-Ipsos report
India and Indonesia are the only nations across 29 surveyed countries with a national index score of 60 or higher.
Ipsos launches Creative|Spark AI ad testing solution that generates actionable insights rapidly
The prediction model is built on Ipsos’ signature creative assessment solution and incorporates five years of validated creative database, based on 18,000 human response cases.
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