ipsos
Ipsos study shows nostalgia outweighs optimism for 2025
Indian respondents in the Ipsos global study often referenced values and narratives passed down through generations, portraying earlier decades as more community-oriented and harmonious.
Global divide deepens ahead of COP30 as climate optimism wanes in the West
An Ipsos survey reveals that fragmented climate communication from governments, businesses, and activists leaves citizens doubtful about COP’s real-world impact beyond rhetoric.
From milk runs to makeovers: India’s subscription shift
India’s $10.34 billion subscription economy is redefining access, convenience, and consumer behaviour—spanning essentials, indulgences, and ownership-free living.
Financial decisions flip digital: Reels, chats, and creator trust
A Meta-Ipsos study reveals Instagram, WhatsApp, and creators now dominate India’s financial product journeys, reshaping marketing and purchase behaviours.
Ipsos launches Creative|Spark AI in India
The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.
Women comprise 47% of India's online shoppers: Ipsos study
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
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