instant messaging

Jul 03, 2014

Messaging apps: What the new face of social media means for brands

The president of IPG Mediabrands, World Markets Asia, discusses how messaging apps are transforming social media

May 29, 2013

Mobile instant messaging: The killer app and its implications for marketers

IM users value functionality most, but are not strongly opposed to in-app ads, finds a recently study across 10 Asian markets by Lightspeed Research.