indian outdoor survey
Jan 20, 2012
OOH spenders say an accredited SOP is the only way
IOAA and Campaign India hosted the second session on OOH Advertising in Gurgaon on 18 January
Jan 05, 2012
Common currency for OOH measurement tops list of demands from clients
IOAA lists out some of the key deliverables for second version of IOS
Jun 17, 2009
MRUC, Hansa launch Indian Outdoor Survey
MRUC and Hansa Research have launched the Indian Outdoor Survey (IOS) for audience measurement of the outdoor medium. IOS is targeted at planners, media owners and advertisers. It has currently been launched in Mumbai and Pune and will be rolled out in other cities after a year.
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