indian marketing
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A peek into India's bloody marketing
Experts speak about the reason why upgraded menstrual hygiene products are seldom advertised, challenges associated with their usage and how new-age brands are driving this change
HP says brand owners "need educating"
So said Alon Bar-Shany, vice-president of HP Indigo, during a webinar on 12 December
Roopak Saluja’s Blog: #fail
Roopak Saluja, co-founder and managing director of Bang Bang Films and Jack in the Box, rants about a couple of bad moves by otherwise solid brands
Pseudo Kramer’s Blog: Neither hair nor there
Decision making in the marketing department of a shampoo brand makes for some hilarity, finds Pseudo Kramer for this month’s post
Trilokjit Sengupta’s Blog: From the diary of a complying consumer
In this month’s blog, Metal Communications’ Trilokjit Sengupta takes on a trip to the supermarket
Shaziya Khan's Blog: Brands are bought, not sold
JWT's executive planning director Shaziya Khan is inspired by idlis to write this blog post
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