indian marketing

Dec 15, 2021

A peek into India's bloody marketing

Experts speak about the reason why upgraded menstrual hygiene products are seldom advertised, challenges associated with their usage and how new-age brands are driving this change

Dec 13, 2011

HP says brand owners "need educating"

So said Alon Bar-Shany, vice-president of HP Indigo, during a webinar on 12 December

Aug 12, 2011

Roopak Saluja’s Blog: #fail

Roopak Saluja, co-founder and managing director of Bang Bang Films and Jack in the Box, rants about a couple of bad moves by otherwise solid brands

Jul 22, 2011

Pseudo Kramer’s Blog: Neither hair nor there

Decision making in the marketing department of a shampoo brand makes for some hilarity, finds Pseudo Kramer for this month’s post

May 23, 2011

Trilokjit Sengupta’s Blog: From the diary of a complying consumer

In this month’s blog, Metal Communications’ Trilokjit Sengupta takes on a trip to the supermarket

Apr 13, 2011

Shaziya Khan's Blog: Brands are bought, not sold

JWT's executive planning director Shaziya Khan is inspired by idlis to write this blog post