ian haworth
Jun 16, 2008
Digital rules at Cannes Lions 2008
The annual Cannes Lions festival is proof to the effect that irrespective of future media challenges, shrinking margins, attrition woes and other grievances, the advertising industry hasn’t lost any of the inspiration, magic or glamour that dyed in the wool cynics say went out of the window years ago. You may hate the suits in your team/ your client’s guts or your boss for 358 days of the year, but come Cannes time, and it all seems worth it for those seven days in the South of France.
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