human creativity
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Jun 25, 2025
AI’s not replacing creatives: It’s making them unstoppable
From solo creators and AI-born brands to code-fuelled B2B marketing, Social Panga co-founder believes the next 12 months will test just how ‘creative’ artificial intelligence can really get.
Apr 15, 2025
AI, PR, and the battle for relevance: Archetype’s big bet
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
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Dec 19, 2024
Blessings wrapped in curses in the age of AI
AI is here and is willing to learn. Perhaps, we, in advertising and marketing, can learn from it too, says Thought Blurb Communications' senior creative director.
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