global warming

Jan 07, 2010

Lowe Lintas' new cellular Idea: Use mobiles, save trees

Idea Cellular continues it’s ‘What an idea, sirji!’ series with its latest film that creates another montage of 'what ifs'. The topic this time is conservation of trees and in this campaign, the telecom major champions the use of mobile phone to save trees. It positions the cellphone as a device to eliminate wastage of paper.The campaign which breaks on television channels today, has been developed by Lowe Lintas, Idea Cellular’s creative agency. Mindshare is the media agency for the account.

May 21, 2008

India takes tentative green steps

The latest commercial from Havells’ features a notch girl called Bijli, who when faints due to heat, is saved by the Havells’ ES 50 fan. Simple metaphor, Bijli, used to deliver a green message, ‘Bijlee ko bachata hai, ES 50 energy saving fan from Havells.’