Photos from the second day of the 2013 Festival of Asian Marketing Effectiveness (FAME) seminar programme.
Photos from the Asian Marketing Effectiveness Awards at the 2013 Festival of Asian Marketing Effectiveness (FAME), including pre-award cocktails and post-award party.
Day two of the Festival of Asian Marketing Effectiveness saw the roots of marketing being re-examined
Excerpts from a panel featuring Leigh Reyes, CCO, Lowe Philippines, Samir Singh of Unilever and Efren Penaflorida Jr. of Dynamic Teen Company
‘Power of the collective is changing the marketing landscape - and the role of the CMO’
Matthew Harty, Asia-pacific GM for Omnicom Media Group’s trading desk Accuen, said click-through rates as measurement will lead online advertisers down the wrong path
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