Only Indian among the 61 jurors
New logo and packaging have been created by Elephant Design
The mandate was awarded to Elephant after an international pitch
Elephant Design's founder Ashwini Deshpande is on the pre-selection committee of Good 50X70, a global social communication project. The annual contest, now in its fourth year, confronts seven of the critical issues affecting the world. Deshpande explained, "It's a poster project with UNESCO as one of its main patrons and Amnesty, Greenpeace and others in the supported charities. The point of it is to get an idea of how social communication handles different issues in different countries." The contest is open to individual designers, agencies and students from around the world.
Having spent three days listening to Indian and international design professionals speak on the theme of convergence and Indian design, I was struck by two dominant thoughts. One; that almost all the international speakers spoke repeatedly about the need for India to evolve an Indian design identity, distinct from the influence of western graphic design. They were of the view that Indian designers tended to ape western design sensibilities and that they needed to evolve their own cultural design influence.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins