economist
Excerpts from 'The Caravan Conversation' on FDI in retail
The discussion saw the panelists present their views on nuances of FDI in retail, the issues involved therein and the probable solutions
Campaign India in conversation with The Economist's Susan Clark; Powered by Hindustan Times
Campaign India caught up with Susan Clark, MD, CEMEA & group MD, The Economist Group at Goafest 2011
Anant’s blog: The Rs.100+ magazine club
In completely coincidental circumstances, I met Alex Kuruvilla of Conde Nast, Tarun Rai of Worldwide Media, Ajay Chacko of Network 18, Suprio Guha Thakurta of The Economist and Vinay Hebbar of Harvard Business Publishing, all in the same week.So there’s Vogue India, GQ India, Lonely Planet India, Forbes India, The Economist and Harvard Business Review in discussions in the same week.
On Storyboard: Yahoo's global CMO Elisa Steel
This week, the global management team of Yahoo! was in India and the CMO, Elisa Steel talks to Storyboard about its global brand campaign. Get the lowdown on Volkswagen as the German car maker launches an unusual, high decibel media blitz, getting India ready for the Polo.The Economist unveils its new campaign and takes 'Interpret Your World' to the next level. And, find out what Hindustan Unilever's Domex is doing on the Rajdhani.
A strategy that’s a no brainer
The Economist’s India marketing strategy has run for a year. How has it done, is the question Campaign India wanted an answer to. Read on and discover.To those familiar with the iconic advertising for The Economist, the made-for-India campaign which broke in India almost exactly a year ago was surprising, to say the least.It still had the critical elements of the ‘grid’; the entire campaign sported the colours that The Economist ‘owned.’
The Economist promotes Suprio Guha Thakurta
The Economist Group has announced a new structure in its Asia operations with effect from December 1st, 2008. A company statement says the changes are a move towards regionalising and merging the businesses of the Group, and are part of the global restructuring of The Economist Group announced in July 2008 by Andrew Rashbass, CEO of The Economist Group on his appointment.
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