dmai convention 2013

Jun 06, 2013

DMAi Convention 2013: ‘Right use of data can make a sales call seem like a service call’

Loyalty program must be more loyal to the customer than it is to the bank: Manisha Lath Gupta, CMO, Axis Bank

Jun 05, 2013

DMAi Convention 2013: ‘People will not give you data if you abuse that data’

Speakers were quizzed on the future of digital marketing in a scenario where no data can be collected

Jun 05, 2013

DMAi Convention 2013: ‘Different channels do different things for the consumer’

Abhay Johorey of Airtel Online explained the need for ‘data-driven user experience’, and not just analytics

Jun 05, 2013

DMAi Convention 2013: ‘I am not two cars; I am a person’

‘Know thy consumer’ was the theme that rang out loud on day one of the convention focused on data-driven marketing

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