dave trotts blog

Dec 26, 2021

Dave Trott's blog: Copernican shift

The author states that the advertising industry needs a paradigm shift to see that it's not at the centre of the universe, but people are

Nov 22, 2016

A view from Dave Trott: The trick is the treat

With a heartwarming story, the author explains why the creativity business doesn’t have to be complicated

Jul 08, 2015

Dave Trott: SINE QUA NON

The author breaks down Maslow's hierarchy of needs to differentiate between the role of creative vs. marketing