cultural marketing

When devotion is the medium, don’t just sell the message
Jul 12, 2025
Vinita Bhatia

When devotion is the medium, don’t just sell the message

At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory.

Faith meets commerce: Maha Kumbh’s brand opportunity
Jan 13, 2025
Vinita Bhatia

Faith meets commerce: Maha Kumbh’s brand opportunity

This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and mindful strategies.

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