May 09, 2013

People who click ads don't buy: FAME 2013

Matthew Harty, Asia-pacific GM for Omnicom Media Group’s trading desk Accuen, said click-through rates as measurement will lead online advertisers down the wrong path

Aug 10, 2010

China ad spend reaches US$41 billion in first half of 2010 : CTR

BEIJING – Advertising expenditure has grown 17 per cent to US$41 billion in the first half of the year for China, according to CTR Market Research.