ctr
Aug 01, 2025
1% click-through rate: How Google AI Overviews is killing publishers
New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.
May 09, 2013
People who click ads don't buy: FAME 2013
Matthew Harty, Asia-pacific GM for Omnicom Media Group’s trading desk Accuen, said click-through rates as measurement will lead online advertisers down the wrong path
Aug 10, 2010
China ad spend reaches US$41 billion in first half of 2010 : CTR
BEIJING – Advertising expenditure has grown 17 per cent to US$41 billion in the first half of the year for China, according to CTR Market Research.
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