concerts
1 day ago
The new currency of culture: Why brands are chasing value in India’s booming concert economy
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Mar 13, 2025
Lollapalooza: A cultural investment for brands, not just a sponsorship
Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.
Jan 08, 2010
Weekend happenings: Theatre, gigs and more
Music!MumbaiWhat: Live Elecktronica - Rebel Royal
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