client agency relationships

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Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study
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Jun 06, 2018

Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study

Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.

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Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings
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Feb 15, 2017

Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings

The author lists a few principles about the client-agency relationship

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