chief marketing officers

Jul 14, 2025

63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.

Apr 17, 2015

Five things CMOs can do to get fired this year

Staying siloed and not measuring are just two of the ways that CMOs can get themselves fired in an increasingly digital world, says the author