chandrika jain

Lenovo shifts from awareness to experience to sell enterprise AI
Aug 20, 2025
Campaign India Team

Lenovo shifts from awareness to experience to sell enterprise AI

INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.

Whodunit by algorithm: Is AI the new auteur?
Apr 09, 2025
Vinita Bhatia

Whodunit by algorithm: Is AI the new auteur?

INSIDE THE AD: Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge intact?

Chandrika Jain elevated at Lenovo India as marketing director
Feb 04, 2022
Campaign India Team

Chandrika Jain elevated at Lenovo India as marketing director

Was handling Lenovo's worldwide marketing hub in India

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