castrol index
Apr 13, 2010
Castrol announces digital and PR campaign for 2010 FIFA World Cup
Castrol has announced its global digital and PR campaign to leverage its sponsorship of the 2010 FIFA World Cup.The campaign will demonstrate Castrol’s sponsorship proposition of delivering insights into winning performances and will centre on the Castrol Index, Castrol’s system for rating football players that was first developed by Castrol at the UEFA European Championships in 2008.
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