Effectiveness is a subject that Nigel Bogle, group chairman, BBH can talk about for a good length of time. On a visit to India and other offices in the region, Bogle spoke about why effectiveness is an essential part of an agency’s contribution to their brands and expressly so for BBH as an agency.
Steve Henry, founder and former creative director of Howell Henry Chaldecott Lury (HHCL) in London, has been named as this year’s new 2010 Grand Jury President for Adfest. Henry replaces Washington Olivetto, who will not be able to commit to Adfest’s new judging dates from 24 to 28 May 2010, after the festival was postponed earlier this year following the political situation in Thailand.
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