The new Philips Avent Breast pump bridges the gap in co-parenting and liberates parents to be #PartnersInBreastfeeding. 70% of women are challenged with daily breastfeeding woes, traditionally perceived as a mothers job. On World Breastfeeding Week, Philips Avent questioned the shackles of conventions and the burdens of modern day women, awakening the spirit of the nation to come together in pledging to breastfeed in unison.
On International Women's Day our columnist compares the Malayalam magazine Grihalakshmi cover with the Gap campaign and comments on the audience reaction to a similar situation in two countries
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