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Opinion: Sport is a game changer for brand loyalty
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Aug 29, 2018

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

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I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation
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Apr 10, 2018

I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation

Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL

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Boost cheers cricket champions
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Jan 19, 2015

Boost cheers cricket champions

Watch the ad film here

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Weekend fun (2): Ten brands for Tendulkar
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Oct 12, 2013

Weekend fun (2): Ten brands for Tendulkar

WATCH a selection from the TVCs Sachin Tendulkar has featured in over the course of his 24-year cricket career

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Social Media Week: 'The agency business is democratised and that's only because of digital': CVL Srinivas
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Sep 30, 2013

Social Media Week: 'The agency business is democratised and that's only because of digital': CVL Srinivas

‘It’s more about the skill than scale now,’ said the GroupM South Asia CEO

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MMGB: Boost's 'Dhool Tucker!' viral with Prabhu Deva
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Jan 07, 2013

MMGB: Boost's 'Dhool Tucker!' viral with Prabhu Deva

Buzz around new ambassador gets a boost, with ace choreographer's signature moves for Tendulkar, Sehwag, Dhoni and the new face.