boost

Jun 09, 2021

WARC Awards for Effectiveness: One Indian shortlist

Winners to be announced on 21 June

May 28, 2021

Festival of Media Global 2021: Mindshare India wins Agency of the Year

Also among the winners are Lodestar UM and Wavemaker

Apr 01, 2020

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share

Aug 29, 2018

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

Apr 10, 2018

I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation

Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL

Jan 19, 2015

Boost cheers cricket champions

Watch the ad film here