Jul 23, 2012

Burson-Marsteller names former White House communications director as worldwide CEO

PR firm Burson-Marsteller has appointed Donald A Baer as worldwide CEO, succeeding Mark Penn, who has held the role since 2005 and is leaving to join Microsoft as corporate vice-president, strategic and special projects.

Feb 17, 2011

BM study finds Asian companies missing opportunities for online engagement

Burson-Marsteller Global Social Media Check-up 2011 examined Fortune Global 100 companies’ use of popular social networking platforms