Mar 19, 2013

When social media attacks: Hijacking of brand messages and what to do about it

Netizens prove ‘nothing is unhackable’, hijacking and even faking marketing communication efforts of the likes of Coca-Cola, Starbucks and Shell

Sep 07, 2012

Facebook's removal of fake likes may have heaviest impact on Asia

Facebook's planned initiative to remove fake 'likes' on brand pages may hurt initially, but will eventually force Asia's digital ecosystem to produce improved and more genuine engagement rates between brands and fans.