behaviour
May 21, 2025
The scroll effect: How Instagram marketing is shaping new-age consumer behaviour in India
In a post-scroll world, brands must do more than advertise; they need to embed themselves into the rhythm of everyday digital life, says Jigsaw Brand Consultants founder.
Oct 03, 2024
Gen Z demands authenticity: No more blind content consumption
A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways to gain a competitive advantage in an increasingly Gen Z-focused market.
Jul 31, 2024
How marketers can leverage the ‘Shop Now’ psychology to drive more sales
The immediacy communicated by infographics, videos, and enhanced materials drives purchases to engage shoppers, and is a gold mine for marketers.
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