bbdo worldwide

Oct 08, 2018

BBDO Worldwide wins Ford's global creative review

WPP retains media and production, while Wieden+Kennedy is brought on for special projects.

Apr 28, 2016

Effie Effectiveness Index 2016: O&M Mumbai second best office globally, Mullen Lowe Lintas Mumbai fifth

Ogilvy & Mather emerges as top global agency network globally and in Apac

Dec 13, 2011

7UP gives digital mandate to Proximity India

Proximity will handle all digital initiatives including social media for the brand

May 28, 2009

Media TV: Andrew Robertson on effectiveness

Andrew Robertson, president and CEO of BBDO Worldwide, speaks to Media TV about the challenges of making creativity effective.It takes a lot of work to measure effectiveness, you’ve got to put the time and effort and resource into building the models that are necessary to isolate the affects of individual investments in media and individual messages that makes up your campaigns, says Robertson.