batesasia

Bates relaunches, drops 'Asia' from name

The WPP-owned agency network BatesAsia is dropping the 'Asia' part of its name, and has aligned its above- and below-the-line units to form the fully integrated agency, Bates141.The new company will have a single bottom line in each of the 15 markets across Asia Pacific in which it operates.The agency has also introduced a new identity, replacing the old logo featuring a rice symbol with a simpler design created by Mumbai-based design agency Umbrella.