atif rafiq
Nov 01, 2013
Is the CMO at risk of becoming extinct?
Not really, but the reality also is that a number of global brands are creating chief data and digital officer roles to drive innovation
Oct 07, 2013
McDonald's appoints Atif Rafiq first chief digital officer
Former Yahoo hand was GM of Kindle Direct Publishing at Amazon last. He will now lead global digital strategy and report to chief brand officer Steve Easterbrook.
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