ashwini vaishnaw
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Aug 22, 2025
Ban, brand, or bust? When the house calls game over
SOUNDING BOARD: Will the Promotion and Regulation of Online Gaming Bill, 2025 choke one of India’s most lucrative digital sectors, or set the stage for a cleaner, more balanced future?
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Aug 21, 2025
India’s online gaming bill redraws the playing ad-spend playbook
A blanket ban on real-money gaming shifts billions in ad revenues, forcing agencies, broadcasters and brands to rethink strategies overnight.
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