Mar 15, 2010

Adland Rockstars: Sneh Nihalani

This week's Adland Rockstar is Sneh Nihalani, creative partner, Rediffusion Y&R.

Dec 31, 2009

Aircel urges youngsters to donate spare mobile phones

Aircel has come up with a marketing campaign that asks people to donate spare mobile phones for the benefit of senior citizens in old age homes.The telecom player’s creative agency Dentsu Marcom has created two TVCs in addition to print, poster and web ( Dentsu says the campaign is primarily targeted at the youth "considering they frequently change their phones".

Dec 17, 2009

Effies ’09: O&M is Agency of the Year, by a mile

Ogilvy and Mather (O&M) was declared Agency of the Year at Advertising Club Bombay’s Effies 2009 awards last evening.The awards which honour effectiveness in advertising, saw O&M (pictured above) take home 15 trophies (3 golds, 5 silvers and 5 bronzes) to amass 120 points, leaving other agencies behind by a large margin.O&M's client Vodafone Essar was declared the Client of the Year.

Dec 09, 2009

Play on the front foot, says Wrigley's Doublemint

Wrigley's has come out with a new television commercial for Doublemint chewing gum. Conceptualised and executed by BBDO India, the TVC adopts the brand idea of 'Front foot pe chabao'.

Dec 07, 2009

Adland Rockstars: Macklin Lacerda

This week's Adland Rockstar is Macklin Lacerda, creative group head, Draftfcb+Ulka.