andreas gellner

Aug 27, 2010

Does the World Cup matter to Indian brands?

While the FIFA World Cup will decide the fate of brands elsewhere, Bindu Nair Maitra checks the impact in India

Mar 19, 2010

adidas taps cricket’s athletes to push ‘Impossible is Nothing’

adidas has unveiled its biggest and most expensive Indian campaign to piggyback on what it calls the “Champagne Year” of sporting action in India.Said Andreas Gellner, managing director, adidas India, “The next 12 months have an unprecedented line-up of global sports events in India, and this campaign kicks off our marketing blitz.”