Anand Kripalu, MD, CEO and member Diageo global executive committee, United Spirits, listed five changes he’d like to see in the advertising industry
IMC Day One: ‘Innovations happen when you connect different dots and that is when you make a connection’: Anand Kripalu
The president of Diageo India and CEO-designate, United Spirits, spoke on approaches to innovation with examples, in his keynote at the Indian Magazine Congress 2014
WATCH the TVC created by Interface Communications
Cadbury India’s journey has had its shares of ups and downs. It’s not difficult to figure out the lows; the 2003 worm controversy would probably win hands down but the highs have been many. Cadbury's relationship with its creative agency O&M being one of them. Anand Kripalu, MD, Cadbury India (pictured, left) credits the success of their communication over the years to the fantastic relationship that they share with the WPP agency.
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