alan rutherford
Apr 08, 2008
Global Consumerism spawning international DM expansion
It's a reality now that marketers and their DM partners are feeling the effects of shifting, even declining, budgets, and many are nimbly making tweaks to their business models. InfoUSA is like many others who are grappling with the slow¬ing growth of the direct mail business, and it has worked to build up its technological capabilities, enhancing the power of its database offerings.
Apr 03, 2008
Digitas expands presence in Asia
The Publicis Groupe announced today that it will rebrand Solutions, its India and Singapore-based integrated marketing services agency, as Solutions/Digitas.
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