advertising ethics

Mar 03, 2010

Rin-Tide TVC: Much lather over whiteness

HUL's latest television commercial for Rin, which makes a direct dig at P&G's Tide detergent, has raised many eyebrows.The TVC makes a no-holds barred comparison between Rin and Tide Naturals, going on to claim that the latter is incompetent of fighting stains and providing whiteness like Rin.In case you haven't seen the TVC earlier, watch it here.