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Nov 29, 2010
MTV unveils new philosophy, 'Stay Raw'
The new philosophy was revealed with a new identity, and the channel remained advertisement free over the weekend.
Apr 17, 2008
Bates relaunches, drops 'Asia' from name
The WPP-owned agency network BatesAsia is dropping the 'Asia' part of its name, and has aligned its above- and below-the-line units to form the fully integrated agency, Bates141.The new company will have a single bottom line in each of the 15 markets across Asia Pacific in which it operates.The agency has also introduced a new identity, replacing the old logo featuring a rice symbol with a simpler design created by Mumbai-based design agency Umbrella.
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