Josh Graff

The brand message is important, but what you really need is a 'content mindset'
Marketing
Sep 05, 2013
Josh Graff

The brand message is important, but what you really ...

Most effective content-marketing teams are as focused on consuming relevant content as they are on creating it, says LinkedIn’s Graff

Why brands can't leave advocacy to chance
Digital
Aug 28, 2013
Josh Graff

Why brands can't leave advocacy to chance

Satisfaction will not translate into actual advocacy unless companies take the action required to make it happen.

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