The shortlists and jury for the third edition of the Campaign India Film Crest Awards (CIFCA) have been announced. Open to advertising agencies, production houses, brands/clients, and allied organisations involved in producing these films, CIFCA is an annual celebration to honour excellence in advertising and corporate films produced for Indian audiences.
A dedicated award platform that recognises advertising and corporate films across genres such as brand storytelling and product showcases created and released in India during a stipualated timeframe. CIFCA 2025 will recognise and reward ad films based on craft, created, aired, or released between March 1, 2024, and February 28, 2025.
The members of the Juny panel this year include:
| SRN | NAME | DESIGNATION | COMPANY |
| 1 | Harvinderjit Singh Bhatia | CEO & co-founder | Radiowalla Network Limited |
| 2 | Mahima Kukreja | creative technologist | Liqvid Asia |
| 3 | Pradeeep Dwivedi | Group CEO | Eros Media World |
| 4 | Akanksha Jain | head of communications & corporate affairs | BharatPe |
| 5 | Prabhakar Mundkur | founder & host | Turning Point |
| 6 | Ishan Agarwal | director of brand & creative | CashKaro |
| 7 | Deepali Naair | group chief marketing officer | CK Birla Group |
The shortlists for CIFCA 2025 are given below.
Category: Direction & Overall Achievement
| SRN | SUB-CATEGORY | PRODUCTION HOUSE | CAMPAIGN TITLE | CAMPAIGN BRAND |
| 1 | Best Director (Overall) | Good Morning Films | Cadbury Bournville – Don’t Rush it; JSW - Rukhna Nahin Hai; Hindustan Times - Truth | Cadbury Bournville; JSW Sport; Hindustan Times |
| 2 | Best Director (Overall) | Mothership Production | Chinese, par apne style se | Wok Tok |
| 3 | Best Director (Overall) | Storytellers.In | Together Alone | Mettle Tweed |
| 4 | Best Director- Automotive & Mobility | Good Morning Films | Pulsar NS400Z Chala Apni | Bajaj |
| 5 | Best Director- Automotive & Mobility | Fanboy Pictures Pvt.Ltd. | Thaat Unhattar Ke | Hero MotoCorp |
| 6 | Best Director- Automotive & Mobility | Storytellers.In | Warriors | Tata Harrier |
| 7 | Best Director- Banking, Insurance & Agri-Business | Mothership Production | Change The Soch | Franklin Templenton |
| 8 | Best Director- Banking, Insurance & Agri-Business | Mothership Production | Date a Mutual Fund | Franklin Templenton |
| 9 | Best Director- Food, Beverages & FMCG | Mothership Production | Chienese - par aapne style se | Wok Tok |
| 10 | Best Director- Food, Beverages & FMCG | Sun City Studios | Waah wali news, out of this world! | Vadilal Ice Creams |
| 11 | Best Director- Food, Beverages & FMCG | Good Morning Films | Thums Up - Dum Hai Toh Dikha | Thums Up |
| 12 | Best Director- Food, Beverages & FMCG | Good Morning Films | Cadbury Bournville – Don’t Rush it | Cadbury Bournville |
| 13 | Best Director- Food, Beverages & FMCG | Sun City Studios | Waah wali news | Vadilal Ice Creams |
| 14 | Best Director- Healthcare & Pharmaceuticals | Sun City Studios | A Classic Cricket Moment Gets a New Spin | Dr. Agarwal's Eye Hospital |
| 15 | Best Director- Public Service & Social Impact | Good Morning Films | Lessons From a Football | Mahindra |
| 16 | Best Director- Public Service & Social Impact | YellowLifafa Studios Pvt Ltd | The Kia Inspiring Drive Program | Kia Motors |
| 17 | Best Director-Technology & Digital Innovation | Prodigious India | Flipkart Minutes | Flipkart Minutes |
| 18 | Best Director-Technology & Digital Innovation | YellowLifafa Studios Pvt Ltd | The Kia Inspiring Drive Program | Kia Motors |
| 19 | Best Films - others | Good Morning Films | JSW - Rukhna Nahin Hai | JSW Sport |
| 20 | Best Films - others | Good Morning Films | Hindustan Times - Truth | Hindustan Times |
Category: Music & Sound Design
| SRN | SUB-CATEGORY | PRODUCTION HOUSE | CAMPAIGN TITLE | CAMPAIGN BRAND |
| 1 | Best Adapted Soundtrack | Mothership Production | Chinese - par apne style se | Wok Tok |
| 2 | Best Adapted Soundtrack | Good Morning Films | Thar Roxx - Inteha Ho Gayi | Mahindra Thar Roxx |
| 3 | Best Adapted Soundtrack | Fanboy Pictures Pvt.Ltd. | Double Bharosa | Axis Max Life Insurance |
| 4 | Best Adapted Soundtrack | YellowLifafa Studios Pvt Ltd | The Kia Inspiring Drive Program | Kia Inspiring Drive Program |
| 5 | Best Adapted Soundtrack | Storytellers.In | Together Alone | Mettle Tweed |
| 6 | Best Sound Design | KITCHEN.VIDEO | Mivi - Silent Fox Party | MIVI - Silent Fox Party |
Category: Post Production Mastery
| SRN | SUB-CATEGORY | PRODUCTION HOUSE | CAMPAIGN TITLE | CAMPAIGN BRAND |
| 1 | Best Color Grading | Mothership Production | Chinese - par aapne style se | WOK TOK |
| 2 | Best Color Grading | SILVERCLOUD STUDIOS PRIVATE LIMITED | TIRA | After Studios |
| 3 | Best Color Grading | Good Morning Films | Cadbury Bournville – Don’t Rush it | Cadbury Bournville |
| 4 | Best Color Grading | Good Morning Films | JSW - Rukna Nahin Hai | JSW Sport |
| 5 | Best Editing | Sun City Studios | Waah wali news | Vadilal Ice Creams |
| 6 | Best Editing | Sun City Studios | Don't let Cataracts Bowl you out | Dr. Agarwal's Eye Hospital |
| 7 | Best Editing | Sun City Studios | Your path, Your pace, Your style! #MoveYourWay | Campus X Vikrant Massey | Campus Shoes |
| 8 | Best Editing | Good Morning Films | JSW - Rukna Nahin Hai | JSW Sport |
| 9 | Best Visual Effects (VFX/CGI) | Good Morning Films | Hindustan Times - Truth | Hindustan Times |
| 10 | Best Visual Effects (VFX/CGI) | Mothership Production | Code - Unleash Freshness | Code |
| 11 | Best Visual Effects (VFX/CGI) | Good Morning Films | Thums Up - Dum Hai Toh Dikha | Thums Up |
| 12 | Best Visual Effects (VFX/CGI) | Good Morning Films | Pulsar NS400Z Chala Apni | Bajaj |
| 13 | Best Visual Effects (VFX/CGI) | Fanboy Pictures Pvt.Ltd. | Garmi ki Chutti | Blue Star |
| 14 | Best Visual Effects (VFX/CGI) | KITCHEN.VIDEO | Mivi - Silent Fox Party | Mivi - Silent Fox Party |
Category: Production Excellence
| SRN | SUB-CATEGORY | PRODUCTION HOUSE | CAMPAIGN TITLE | CAMPAIGN BRAND |
| 1 | Best Animation & Motion Graphics Film | KITCHEN.VIDEO | Mivi - Silent Fox Party | MIVI - Silent Fox Party |
| 2 | Best Casting & Performance | Mothership Production | Chienese - par apne style se | Wok Tok |
| 3 | Best Casting & Performance | Mothership Production | Change The Soch | Franklin Templenton |
| 4 | Best Casting & Performance | Good Morning Films | 12 Star Signs 12 Ways to Eat Choco Stars | Pure Magic Choco Stars |
| 5 | Best Casting & Performance | Good Morning Films | Lessons From a Football | MAHINDRA |
| 6 | Best Casting & Performance | Sun City Studios | Waah wali news | Vadilal Ice Creams |
| 7 | Best Cinematography | Mothership Production | Chinese - par apne style se | Wok Tok |
| 8 | Best Cinematography | Good Morning Films | JSW - Rukna Nahin Hai | JSW Sport |
| 9 | Best Cinematography | Storytellers.In | Together Alone | Mettle Tweed |
| 10 | Best Cinematography | Storytellers.In | Warriors | Tata Harrier |
| 11 | Best Cinematography | Storytellers.In | Together Alone | Mettle Tweed |
| 12 | Best Production Design & Art Direction | Good Morning Films | Cadbury Bournville – Don’t Rush it | Cadbury Bournville |
| 13 | Best Production Design & Art Direction | Good Morning Films | Ultima Protek “The Safe House” | Asian Paints |
| 14 | Best Use of Celebrity in a Film | Sun City Studios | A Classic Cricket Moment Gets a New Spin | Dr. Agarwal's Eye Hospital |
| 15 | Best Use of Celebrity in a Film | Innocean Worldwide Communication Pvt. Ltd. | The Badass. Reborn. | Kia Seltos. The Badass. Reborn. |
| 16 | Best Use of Celebrity in a Film | Baqsa Productions | Myntra Beauty with Anushka Sharma | Myntra Beauty |
| 17 | Best Use of Celebrity in a Film | Fanboy Pictures Pvt.Ltd. | Thaat Unhattar Ke | Hero MotoCorp |
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