Subhas Warrier
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Opinion: Amazon sent King Mahabali with a big box ...
While the monsoon deficit in some parts of the country is worrying, the Onam cheers have marketers looking to sound the bellwether heading northward, explains the author
Opinion: India and it’s entrepreneurial spirit can ...
The author talks about how counterfeit brands create a large amount of loss for marketers who have painstakingly built brands and achieved a certain stature for decades
Opinion: When actors need to act an act in real ...
What if I say that the Will Smith-Chris Rock episode at the Academy Awards was actually a pre-scripted act?
Opinion: The broken rusk theory
Based on an innovation he witnessed during the pandemic in Kerala, the author has a dare for marketers in the consumer packaged goods and durables categories
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Opinion: The 8 working shoes
Just like the six thinking hats, shoe types can be a metaphor for illustrating different working styles that characterises personal branding, corporate culture and perhaps brand positioning?
Opinion: Marketing to forgetful people
Ahead of elections in some parts of the country, the author explains what marketing can learn from the politicians
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